Don’t abandon retargeting just because some searchers might get spooked by getting pixeled. Improve your ad copy and design, make your offer be ad-click specific, and leverage third-party digital advertising tools to diversify your display ads and retarget just the right audiences.
Choosing the right digital marketing metrics to track is important for the success of your campaign. If you aren’t measuring your marketing efforts correctly, you won’t know what’s working
Digital advertising: Billions of potential customers, but the skill to reach them is hard to come by. You need to remember only four main things.