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Our blog is a place where we share meaningful and helpful insights, tips, and analysis about customer acquisition, sales, and retention through usability, web design, hosting, security, social media, eCommerce, and—of course—WordPress.

 

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Facebook Ads and Boosted Posts: How Are They Different?

Facebook Ads and Boosted Posts: How Are They Different?

When it comes to advertising on Facebook, it can be pretty easy to waste money without seeing your desired results. That’s why it’s important to know all the ways you can optimize your ad spend. When there are multiple ways to show your content on Facebook like boosted posts or sponsored ads, it’s helpful to know the difference in order to determine which one will be the most beneficial to your...

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What is the most effective website management process?

What is the most effective website management process?

An effective build process is what sets real website development apart from drag-and-drop website builders. The most effective website build process involves, at a very basic level, something like the process shown in the graphic below. Imagine you want to make a non-trivial design change, but you don’t want your customers to know about the change until it’s complete and tested. It would be...

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How much does a website cost?

How much does a website cost?

There are no quick and easy responses to this question if you're focused on quality, especially if you view your website as an investment. Questions to ask include: Where are you going to host it? What do you want on the website? How many pages of static content and dynamic content do you have? Do you need e-commerce features? Who will maintain your site? How do you want to integrate social...

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Why You REALLY Can’t Afford to Ignore Website Accessibility Anymore

Why You REALLY Can’t Afford to Ignore Website Accessibility Anymore

"I never in my wildest dreams thought a website would have to have accommodations," Anthony said. "My builder knew about ADA compliance for my physical location. My web developer did not." Businesses 'sitting ducks' for lawsuits because websites aren't ADA compliant: Woman sues 175 business owners over websites It's time to invest in website accessibility. Not doing so will eventually cost you...

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Is Your Website an Expense or a Revenue Generator? (Part 3)

Is Your Website an Expense or a Revenue Generator? (Part 3)

In part 1 of this series, I covered the reasons why website development can seem so expensive. In part 2, I showed you a website design project that went wrong, where it went wrong, and how it was ultimately salvaged and made profitable. Now, in this final post, let's go back in time to the beginning of the project and reset things with both the caterer and the first designer partnering to take...

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Is Your Website an Expense or a Revenue Generator? (Part 2)

Is Your Website an Expense or a Revenue Generator? (Part 2)

In part one, I talked about why web designers charge what they do for seemingly "simple" websites. That notion of "simple" probably comes from the idea that if I can type text and drag and drop images into a Word document, then how hard could building a website be? Trust me. I've been building websites for over 22 years now. It's not at all like Word, so it's harder to build a website than even...

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