When it comes to advertising on Facebook, it can be pretty easy to waste money without seeing your desired results. That’s why it’s important to know all the ways you can optimize your ad spend. When there are multiple ways to show your content on Facebook like...
Digital advertising: Billions of potential customers, but the skill to reach them is hard to come by. You need to remember only four main things.
Don’t abandon retargeting just because some users avoid clicking ads. Improve your ad copy and design, make your offer be ad-click specific, and leverage third-party digital advertising tools to diversify your display ads and retarget just the right audiences.
Choosing the right digital marketing metrics to track is important for the success of your campaign. If you aren’t measuring your marketing efforts correctly, you won’t know what’s working