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Our blog is a place where we share meaningful and helpful insights, tips, and analysis about customer acquisition, sales, and retention through usability, web design, hosting, security, social media, eCommerce, and—of course—WordPress.

 

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Is Your Website an Expense or a Revenue Generator? (Part 3)

Is Your Website an Expense or a Revenue Generator? (Part 3)

In part 1 of this series, I covered the reasons why website development can seem so expensive. In part 2, I showed you a website design project that went wrong, where it went wrong, and how it was ultimately salvaged and made profitable. Now, in this final post, let's go back in time to the beginning of the project and reset things with both the caterer and the first designer partnering to take...

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Is Your Website an Expense or a Revenue Generator? (Part 2)

Is Your Website an Expense or a Revenue Generator? (Part 2)

In part one, I talked about why web designers charge what they do for seemingly "simple" websites. That notion of "simple" probably comes from the idea that if I can type text and drag and drop images into a Word document, then how hard could building a website be? Trust me. I've been building websites for over 22 years now. It's not at all like Word, so it's harder to build a website than even...

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Is Your Website an Expense or a Revenue Generator? (Part 1)

Is Your Website an Expense or a Revenue Generator? (Part 1)

You may have wondered: Why do web designers charge so much for a "simple" website? You may have also believed that a website is an expense to be minimized, not an investment to be maximized. I get it. I've heard this sentiment dozens of times. It usually goes something like this. "I sent out my request for proposal to see how much I'd be charged to have someone else do it for me. Looks like I...

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How to Get Started with the WooCommerce Custom Thank You Page Plugin

How to Get Started with the WooCommerce Custom Thank You Page Plugin

Have you ever wondered when the best time to get a customer to buy from your eCommerce site again? How about when they have just completed a purchase? They have already found your products worthy of their attention—and their credit card—so the moment after purchase is a great time to upsell, cross-sell, or capture a new sale of the same item. You could also use the order confirmation/thank you...

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