Let’s talk about an increasingly popular plugin called WP Rocket.
As Google turns up the heat on poorly-performing websites, the pressure to continuously improve your website’s ability to load quickly both on desktop and mobile browsers has never been greater. And with the emphasis on the new and still mysterious Google Core Web Vitals method of measuring site performance, you’re likely looking for tools to make this transition easier and quicker.
The WP Rocket Plugin
We really, really like their attention to the user experience in designing a simpler, yet powerful user interface to manage the truly dizzying array of decisions one has to make when performance tuning a website.
Here’s a screenshot of the plugin’s dashboard in WordPress.
WP Rocket 3.7
WP Rocket 3.7 was announced today and, when released, will include the following features:
2. Preload Links: This new feature improves perceived performance; in other words, how fast a user thinks your website is. How does it work? WP Rocket 3.7 uses an early prefetch strategy to detect and preload the URLs a user is about to visit. As a result, the user will perceive pages linked by those URLs as loading instantly!
3. Improving Core Web Vitals: Version 3.7 is making good progress in meeting these new standards. An example? Automatically adding font-display:swap to CSS files containing a font-face, WP Rocket instructs the browser to use a system font while the custom font is being downloaded. Once the download is complete, the system font is replaced with the custom font. In this way, they improve rendering time and user experience, also avoiding the dreaded “flash of invisible text”.
4. Interface as clear as possible: Following WP Rocket’s motto “Decisions, not options” they’ve removed two features from the user interface: Google Fonts Optimization (from now on, enabled by default) and HTML Minification.
WP Rocket Results
Since we discovered and began using WP Rocket, we’ve found the results it gives to be superior to many other plugins we’ve tested. In basic GTMetrix tests, we found the PageSpeed score improved by between 10% and 20% over running the site without it. For many sites, that can be a significant gain in performance.
Download WP Rocket
Get started using WP Rocket today if you want to speed up your site’s PageSpeed performance and rank higher in search engine result pages (SERPs). Watch the video below to learn more.
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