In part one, I talked about why web designers charge what they do for seemingly "simple" websites. That notion of "simple" probably comes from the idea that if I can type text and drag and drop images into a Word document, then how hard could building a website be?...

You may have wondered: Why do web designers charge so much for a "simple" website? You may have also believed that a website is an expense to be minimized, not an investment to be maximized. I get it. I've heard this sentiment dozens of times. It usually goes...