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Pricing

We don’t just sell websites. We provide full spectrum business solutions that often include websites as one tool in a larger strategy.

How much does that cost? It depends. 

Some better questions might be: What do you need your online solution to do? Do you see a solution as an expense or as a revenue generator?

In short, you don’t really want “just” a website. You want a RESULT.

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Expense? Or Investment?

Digital strategy complexity is a major factor in its cost. If you’re just considering a single page website with a few images and some text, that can be very quick to build. It requires fewer resources than, say, a website with 10+ pages, an eCommerce shop, lots of blog content, software updates, SEO management, digital advertising, social media, and email marketing.

Whether you see your digital solution as an expense or a revenue generator will determine your approach and relative success with your endeavor…and with any agency! Read more about this in our three-part series about website cost vs. investment.

Web Design

Our approach to web design can be remembered by the acronym RASCRS.

Recognize

This is the discovery phase of a project. We start with a strong foundation of research of your business model, your competition, the state of the market, and your goals. The end product of this phase is initial agreement on what the problem is that we’re trying to solve.

Analyze

Now that we know which problem we’re trying to solve, we analyze any data surrounding the problem. If a website already exists, we analyze its performance, traffic, visitor demographics, and purchase funnel. If the site doesn’t yet exist, we analyze keywords, market trends, and competitors. The end product is a set of insights that validate or invalidate agreement on the problem to solve.

Strategize

Once we have validated the problem through analysis, we begin to construct a strategy through which we’ll solve the problem. We’ll take the insights from the analysis and create a “funnel” that represents the journey of the website visitor through the site. The end product of strategy is to have a clear picture of the entry points and calls to action throughout the site.

Conceptualize

The next step after a clear strategy is in place is to turn that strategy into a design. The design is an incrementally-built visual representation that starts with a “wireframe” abstract and ends with a fully fleshed out look and feel for every page, piece of content, and user interaction on the site.

Realize

The finalized design is turned into a fully-working version of the website, including all user interactions, modules, inputs, outputs, and processes necessary to execute the strategy. This realization process is “agile” in that features in each release are prioritized, iterative, and complete. If the client desires, a fully usable website can be released after each “sprint”.

Systematize

After the website launches, it’s time to create a system of website content updates and maintenance that are repeatable and regular. Activities range from adding a new blog post once per week to advertising campaigns to frequent backups and updates of website software.

Our quality assurance process is far more thorough than many agencies. Depending on the type of site we build and the features and content it has, here is a checklist of all the things we typically check before launching your site…so you don’t have to!

Design

VALIDATE HTML AND CSS MARKUP – To avoid incompatibilities, we check that all pages of your site adhere to web standards.

PREVIEW SITE IN MAJOR BROWSERS – To spot cross-browser compatibility problems, we view your site in Firefox, Chrome, Safari, and Microsoft Edge.

CHECK RESPONSIVE DESIGN – Mobile is bringing in a lot of traffic these days and having a site that looks good on mobile devices is a must.

OPTIMIZE IMAGES – Reducing image size as much as possible (without compromising quality, of course) will improve page load time and thereby user experience and SEO.

ADD A FAVICON – Probably one of the most frequently forgotten parts of website design, a favicon of your logo or photo appears in browser tabs and makes you look extra professional.

LINK HEADER LOGO BACK TO HOMEPAGE – We make sure your company logo is present in the header and that it links back to the starting page so users can return there quickly.

Functionality

TEST DRIVE WEB FORMS – We ensure that whatever forms you have on your site (contact, order, survey, etc.) are submitting data correctly and that form emails arrive in the right place.

CONFIRM FORM MESSAGES AND REDIRECTS – Likewise, we ensure that each form has help messages and check whether users are moved on to the right place after submitting data.

REVIEW AUTORESPONDERS – If you have any sort of automatic emails in place, we make sure they are working correctly.

CHECK YOUR SPEED SCORE – We check to see how quickly your site loads and take measures to make it faster. 

TEST SOCIAL SHARING FUNCTIONALITY – We check whether social sharing is in place, working properly, and includes the right platforms and profiles.

TRY OUT SITE FEEDS – If you have RSS, news, social, or other feeds on your site, we ensure they are working as they are supposed to before site launch.

IMPLEMENT ACCESSIBILITY GUIDELINES – Accessibility is now legally mandatory and increasingly enforced through lawsuits. We check your site and include accessibility tools for users with disabilities.

TEST THIRD-PARTY TOOLS – In case you are using external tools for CRM, eCommerce, marketing, or something else, we double-check that they are present on-site and doing what they are meant to do.

Content

REPLACE DUMMY CONTENT – We check your site for placeholder text (such as Lorem ipsum) and make sure the final, approved content is in place.

PROOFREAD – Nothing says “unprofessional” more than grammar and spelling errors, so we double-check all text on the site for mistakes and then check again.

FORMAT WRITTEN CONTENT – Layout is important to make your site attractive and easy to consume. We check for blocks of text that are too long, separate content into paragraphs, and add headings.

CHECK FOR PLACEHOLDER VISUALS AND AUDIO FILES – Any stand-in visuals or audio are removed and replaced with actual images.

EXAMINE PAGE LINKS AND DOWNLOADABLE FILES – We make sure no link is broken, internal links point where they are supposed to, and external links open in a new tab. If you have downloadables, we ensure they are proofread, linked to correctly and can in fact be downloaded.

SET UP REDIRECTS AND ERROR PAGES – When a page needs to be moved, we turn on a permanent redirect to its new location. For when users misspell URLs, we set up a custom error page to ensure branding continuity and a user-friendly message.

PREPARE LAUNCH CONTENT – If you have created or commissioned from us any starter blog posts, we publish those in preparation for launch.

SEO

INSTALL AND CONFIGURE AN SEO PLUGIN – While WordPress is well configured for SEO as it is, we add and configure an SEO plugin to further empower your SEO.

CONFIGURE SEO PAGE AND POST TITLES – We make sure all pages and posts on your site should have unique titles with less than 70 characters that include the keywords each of them are optimized for.

IMPLEMENT META DESCRIPTIONS – Likewise, we create unique and expressive meta descriptions for all posts and pages that include keywords and are less than 156 characters long.

SET UP PERMALINKS – We ensure the permalink structure is set to your liking and that each page URL contains its main keyword.

OPTIMIZE IMAGES (AGAIN) – Also, we check image file names, descriptions, and ALT tags for keyword inclusion and make sure each image is compressed for quick loading times.

SET FOCUS KEYWORDS – We make sure each post and page has a defined focus keyword in the SEO plugin. This will give you important information on how to further optimize them.

CREATE SITEMAP – We will set up a sitemap to share with search engines.

SET UP METADATA – We check meta tags for social and RSS feeds and whether they are set up correctly, are appropriate, and are proofread.

Marketing

IMPLEMENT NEWSLETTER SIGNUPS – If your site has a newsletter signup form, we make sure it’s in obvious places throughout the site and is connected with your email marketing provider.

SET UP SOCIAL ICONS – We examine your social icons for completeness, proper functionality, and whether they are linking to the correct addresses and look into whether social sharing is working as it should.

LOOK OVER SOCIAL PROFILES – We check any social profiles belonging to the site for design consistency and whether all info found on there is correct and up to date.

Legal

SHOW COMPANY DETAILS – We make your contact details easy to reach from anywhere on the site as a sign of trustworthiness and to comply with any mandatory regulations.

ACQUIRE REQUIRED LICENSES – In case you are using images, fonts, code, plugins, etc. that need licensing, we take care that everything is in place and stated as needed.

INCLUDE COPYRIGHT NOTE – We include a copyright statement if necessary.

PROVIDE PRIVACY POLICY – Required in some places by law, an official privacy policy is always a good idea to create trust when collecting any sort of data. Once your legal counsel produces the final document, we add it to your site.

INCLUDE TERMS AND CONDITIONS – Don’t forget those T&Cs! Especially if you are an eCommerce shop or otherwise dealing with transactions and money, this is an absolute must-have. We add whatever your legal counsel provides.

IMPLEMENT COOKIE WARNING – If you do business in the EU, cookie privacy warnings are now the law. We will implement the warning.

LOOK INTO LOCAL REQUIREMENTS – Following the advice of your legal counsel, we will implement any local and specific legal demands for anti-spam measures, credit card processing, and more.

Organization

COMPILE DOCUMENTATION – We will put together all necessary documentation, in particular:
• Login names and passwords
• Hosting information
• Database information
• FTP credentials
• Login information for other accounts (email marketing provider, social media, etc.)
• Expiration dates of paid plugins
• How-to guides for using the site
• Debrief on next steps

TRANSFER SITE PAYMENTS – We ensure that any payments for hosting or plugins are transferred to your name.

SCHEDULE FOLLOW-UP – To address any issues or new work requests that come up in the future, we set up a follow-up meeting.

Prepare For Launch

RELICENSE PRODUCTS – If your site is running commercial, third-party plugins or themes, we help you renew their licenses for the new domain.

ACTIVATE SITE CACHING – We enable your preferred site caching solution to improve page speed performance. Pantheon.io, our preferred managed hosting provider, will handle caching for you.

CONNECT TO CDN – We set up your content delivery network. Pantheon.io includes a CDN on all hosting plans.

CLEAN UP – We delete old and unneeded files, databases, subdomains, and any other remnants of the development site.

Site Move

ACQUIRE AND SET UP DOMAIN – We secure and configure the domain for your new website.

PREPARE DATABASE – We create a database and a user for the new site location.

COPY SITE DATABASE AND PLUGINS – We move the MySQL database and plugins to the new location.

POINT DOMAIN TO NEW DIRECTORY – Once the site is in place, we point the new domain to its location.

CHECK SITE DISPLAY – We check to see if the site is displaying properly in the new location.

TEST LINKS AND PAGES – We dive deeper into the site and check if links work correctly, are pointing to the right addresses (the live site, not the development environment), and whether secondary pages are reachable and displayed correctly.

Launch

DISABLE “DISCOURAGE SEARCH ENGINES” – In the WordPress dashboard, we uncheck the box that says “Discourage search engines from indexing this site.” Otherwise, you won’t have any organic content.

INSPECT ROBOTS.TXT – We configure the robots.txt file so that search engines aren’t kept out of the live site.

BUILD SITEMAP – We enable the sitemap and connect it to your Google Search Console and other search engines you care about ranking on.

SET UP ANALYTICS – We set up your site on Google Analytics.

Now that you understand all of the incredible value that goes into every site we build, below are the competitive price ranges for three major types of sites. Every site we do is custom-designed and built to achieve your specific goals and objectives.

Individual / Small Business

Custom Design

5 or More Pages

Contact Form

Blog

SEO and Accessibility Ready

Starting At

$3,500

eCommerce

Custom Design

20 or More Products

10 or More Pages

2 Custom Forms

SEO and Accessibility Ready

Starting At

$7,500

Enterprise

Custom Design

50 or More Pages and Products

3 or More Custom Forms

2 or More Blogs

SEO and Accessibility Ready

Starting At

$12,500

Coaching

Not ready to start a full web design project, digital marketing campaign, or search engine optimization program? You’ll definitely benefit from our expert coaching services. Web presence coaching can help you get a solid start on the web by equipping you with the best thinking, strategies, and tools. We’ll provide a quote to spend between 2 and 16 hours of one-on-one time with you to develop your web entrepreneur endeavor. Schedule a free initial consultation with us to get started.

Content Creation

Webidextrous can create any content you need for your website, marketing, or advertising. We have the resources to write and update blog posts. We can write and post social media content for Facebook, Twitter, and Instagram accounts. And, we can produce and publish photographic and video content in a variety of formats. Let’s chat about your needs.

eCommerce

Do you have a WooCommerce or Shopify online store that seems to take more time than you have available to manage it? Let Webidextrous help you build your eCommerce store, connect it to your payment and fulfillment providers, and create, post, and manage products.

Webidextrous can also help you set up and manage your external stores such as Amazon, Walmart, Google Shopping, and eBay. Our experts can even set up your digital advertising on multiple platforms. We can reduce your workload so you can focus on building your brand and making money. Talk to us.

Digital Advertising

Google Ads, Facebook Ads, Bing Ads, Twitter Ads, Pinterest Ads. Digital advertising is crazy hard with all that you have to know and remember about how each platform works. We’ll remove that complexity and give you an online dashboard as a single source of truth for all your campaigns. Set it up with us today.

WordPress Maintenance

When was the last time you updated your WordPress plugins, your theme, or the core WordPress software? If you don’t do these critical tasks at least monthly, your site is vulnerable to hackers and likely to break after the next eventual update. You could also be missing out on critical bug fixes and performance enhancements that would speed up your site and make you more money. 

The problem is time. These tasks can take up hours per week, especially if you’re being disciplined about testing whether each update has caused problems on the site. And, if they do, you have to spend even more time removing the changes and getting back to a good state.

We have software and processes that make updating and testing your website a breeze. You don’t have to even think about it anymore. We’ll handle it all for you.

Hosting

Most people don’t know that hosting is the most critical piece of any website. If your hosting company is low quality, your website will reflect that low quality in its lack of security, performance, and availability. 

In other words, hosting is the one thing you don’t want to be cheap about. Invest in a great hosting environment and you’ll solve a multitude of problems you’ll never know you had. Even for the most basic hosting needs, Webidextrous has a set of high-performance, rock-solid secure hosting plans. Let’s get your site performing better.

Retainers

Webidextrous provides ongoing value to clients through a flexible set of retainer plans. We offer plans in blocks of two, eight, and sixteen hours. With a retainer plan, you can get web design, content creation, eCommerce, content management system settings maintenance, and hosting management.

Instead of hiring a full-time or part time manager to your staff, simply purchase a Webidextrous monthly retainer plan and we’ll take care of it for you. 

Schedule a Free Consultation

Sometimes you just need a talking partner to figure out what it is you need. Or maybe you already have a grand vision and want to talk about some possibilities. We're happy to have a conversation with you to help you map out a path ahead. Use our scheduling tool to make an appointment.

Reach Us

Give us a call or send an email.

Winter Garden, FL 34787

(847) 321-0289

info@webidextrous.com

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