A custom-built website for a

custom-built windows company.

Custom Built Windows, Inc. came to us rather by a happy accident. Rob ( CEO) had some drafty windows that needed replacing and Gary (Custom Built Windows CEO) and his team came highly recommended.


While Gary’s team worked to replace Rob’s windows, Rob researched the company’s products, current marketing methods, and content of the legacy website. Then he put together a plan, a set of wireframes, a design, and finally the site itself, all while walking Gary through the various options available to him. Since the initial design went live in 2009, the site was redesigned again in 2014 with an emphasis on lead collection, mobile responsiveness, and design simplicity with clean lines and boxes and lots of white space. In the end, Rob got shiny, new, weather-efficient windows and Gary got a shiny, new, lead-generating website.

Technology uses WordPress as its content management system. The display of their high quality work, searchable references list, and the SEO-tuned content of the website combine forces to drive traffic to the website, create actionable leads, and increase sales. Content maintenance is very simple. Gary had wanted only for a monthly change to occur in the monthly specials text at the top of each page. Rob implemented an internal ad rotation system that would take care of that, then, after each ad expires, updates its rotation window to the next year.


Webidextrous installed WordPress and tuned it to meet high traffic needs during seasonal peaks in business activity. The site was also moved to the most secure hosting platform available so that Denial of Service attacks, malware plants, and other hacker tricks couldn’t even get close to The site is monitored 24/7 with alerts (rarely, if ever) sent out if there is the slightest hiccup.

Putting web design and maintenance best practices into use is what excels at. Gary’s business continues to do well, and the website is a big part of that.

“Working with Rob was great. Rob took my ideas and put them to script, created pages, and organized them amazingly. I checked other companies’ pricing and for the job and quality, was the best! On time completion and great service through the years made me come back and have Rob completely re-design the site in 2014. I couldn’t be happier with his service and company. I highly recommend for anyone looking to modernize or create a new website.”

Gary Gillis


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