From the “Did I read that right?” folder in my file cabinet, where I keep printouts of ALL the web sites I visit:

Hearst believes there is money to be made from Web site printouts

This has been tried, has died, has been resurrected, and has died again. People don’t print anymore. Bookmarking it and even searching for it again by keyword is becoming the norm. When newspapers and magazines tried to charge for printouts, even really good ones like the article mentions, the business model failed.

Provide your customers with an engaging, social Web site experience. That should be the core focus. Let them share your site and its contents freely across every medium possible. AddThis.com has a great way to do this. You can see how it works on Webidextrous.com by clicking the “Share This” link at the top of each post.

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